Compare: ProfitMetrics
Keep ProfitMetrics for profit measurement, POAS bidding and Shopping Booster groups. The wider commercial question is which products the growth budget should back next as launches, stock and category goals change. Expanly turns that answer into one shared priority, keeps it current every day and puts it to work across advertising channels.
The short answer
Keep ProfitMetrics for profit measurement, server-side tracking and POAS or LTV bidding. Add Expanly when the unresolved job is deciding which products the growth budget should back next as margin, stock, returns, launches and category goals change. Shopping Booster can express parts of that logic as product groups. Expanly turns it into one retailer-owned priority, keeps it current every day and puts it to work across advertising channels.
The unresolved decision
Profit signals show what has already sold profitably. On their own, they do not say which collection needs support next week, which stock must clear before markdown or which category the business has committed to grow. When the commercial plan changes, spend keeps following what already worked until the account is told what matters now.
Expanly turns the trade-off between margin, stock, returns, launches and category goals into one retailer-owned High, Standard or Low priority for every eligible product, keeps it current against connected business data and delivers it through Merchant Center and Supplemental Feed.
+32% POAS
Reima's PMax setup was already clean. Expanly combined margin with revenue trends, popular-size availability, inventory pressure, underexposed products and seasonal priorities. In a 19-day A/B test against the previous setup, POAS improved 32% and net profit 32% at the same spend and traffic.
Read the Reima case studyDifferent jobs
ProfitMetrics and Expanly own different operating decisions. The sections below show where each product fits.
What ProfitMetrics does well
ProfitMetrics combines server-side conversion tracking, profit reporting and POAS or customer-value bidding across Google and Meta. Shopping Booster adds dynamic product groups built from performance data, business inputs and custom rules. Keep ProfitMetrics when trusted profit data and profit-led bidding are the main gap.
Where Expanly adds focus
A seasonal category can have healthy margin, uneven size availability and a new collection that needs support at the same time. Expanly resolves those signals into one High, Standard or Low priority for each eligible product. The team reviews the model, publishes it deliberately and sees performance by priority segment.
A capable Shopping Booster setup can express similar inputs as product groups. In ProfitMetrics, that logic sits inside a broader profit measurement and bidding platform. In Expanly, commercial prioritization is the product: one retailer-owned model for the whole catalog that leadership, ecommerce, category teams and paid media read together, kept current against connected data every day and delivered through Merchant Center and Supplemental Feed.
ProfitMetrics makes profit data and product groups actionable in advertising. Expanly turns the retailer's next commercial move into one priority its advertising channels can use.
Using ProfitMetrics and Expanly together
Keep ProfitMetrics for measurement and bidding signals. Add Expanly for the retailer-owned priority decision and its daily delivery to Google.
01
Continue using its conversion tracking, profit calculation, dashboard and bidding signals.
02
Confirm the available business fields, Merchant Center data sources, custom-label slots and current campaign structure.
03
Define High, Standard and Low through approved Business Rules, review before publication and follow performance by priority segment.
The tools can coexist, but the exact setup depends on Merchant Center data sources, available custom-label slots and the current campaign structure. Confirm field ownership before activation. If ProfitMetrics data is part of the model, confirm the export, product identifier and refresh cadence first.
Side by side
The comparison focuses on ownership, maintenance and output across the two approaches.
The Google workflows above continue alongside Supplemental Feed. Use the same commercial priorities to choose which products to support in Meta Ads and ChatGPT Ads.
Explore Supplemental Feed →Time to value
01
Connect your product feed, Google Ads and GA4. No rebuild and no engineering project.
02
Define what matters. Products move into High, Standard and Low priority segments.
03
Most teams see measurable impact as platform delivery responds to the new priorities.
ProfitMetrics FAQ
Expanly is a purpose-built alternative for commercial product prioritization. It does not replace ProfitMetrics' server-side tracking, profit calculation, dashboard or Google and Meta conversion signals. Keep ProfitMetrics for measurement and bidding signals. Add Expanly when the growth budget must follow the retailer's wider commercial plan.
Yes. Shopping Booster can create dynamic product groups with custom rules and business data. Expanly turns the trade-off between those inputs into one retailer-owned High, Standard or Low priority across the catalog, keeps it current, manages its Merchant Center delivery and reports performance by priority segment.
Yes. Map the Merchant Center data sources, custom-label slots and campaign filters so each system owns a clear field and purpose. If ProfitMetrics supplies data to an Expanly rule, confirm the export, product identifier and refresh cadence before activation.
ProfitMetrics now shows revenue and profit before and after returns in its dashboard, in beta and for Shopify stores only. Its documentation does not say whether returns change the values sent to Google or Meta, or the Shopping Booster product groups. Expanly can use mapped product-level return data as one condition in priority rules, so a product with a high return rate can lose priority automatically, even when its revenue looks strong.
Competitor information checked against Shopping Booster (opens in a new tab) , Conversion Booster V2 for Google Ads (opens in a new tab) , Conversion Booster for Meta (opens in a new tab) , Real-time Dashboard (opens in a new tab) , Shopping Booster setup guide (opens in a new tab) , Google Ads campaign guide (opens in a new tab) , and Returns reporting guide (opens in a new tab) . Product availability and workflows can depend on platform, account and configuration. The returns answer reflects ProfitMetrics' returns documentation, where the feature is in beta for Shopify, and should be rechecked as the product changes.
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The free audit shows where profit-optimized spend and commercial priorities have drifted apart, product by product. You get a quantified starting point and an approval-ready testing plan. No campaign changes are made without approval.