01
Discover
Connect catalog, commercial and advertising data. See where budget goes today and where it is disconnected from the business plan.
The Control Layer for Retail Growth
Make your growth budget follow your retail strategy.
Expanly adds the missing interface between retail strategy and marketing execution. It gives leaders a clearer way to set direction and marketing teams the commercial context to put it into action.
Innovator of the Year · eCom Summit & Awards 2025
€20M+
Annual ad spend guided
1M+
Products prioritized
20+
Markets served
~2 weeks
To measurable impact
The missing interface
Your business knows what should grow. Advertising platforms don’t.
Your team balances categories, launches, seasonality, margin, stock and returns. Advertising platforms mainly see clicks, conversions and historical performance. Expanly bridges the gap by turning those priorities into signals advertising platforms can act on.
What platforms see
- → Clicks and conversions
- → Historical performance
- → Audience signals
What your business knows
- → Which stock needs to move now
- → Which categories you want to grow
- → Where margin and returns change the answer
How Expanly works
Discover. Define. Deliver.
Your business decides what deserves support. Expanly turns those decisions into shared priorities across the full catalog, keeps them current as conditions change and puts them to work in marketing.
02
Define
Turn business priorities into dynamic rules. Products move between High, Standard and Low Priority as the data changes.
03
Deliver
Publish clear signals to ad platforms, keep priorities current and review what changed with the whole team.
Expanly AI
Ask your business. Put the answer to work.
Expanly AI understands your synchronized commerce and marketing data. Ask what is driving growth, what deserves more attention and why. Then turn the answer into a priority rule, review it with your team and put it into action.
What can you do with Expanly?
Start with a business question. Build the priority around it.
The same interface works for strategic category growth, seasonal inventory, margin protection and the day-to-day decisions your teams already make.
Grow the categories that matter
Give strategic categories and launches a clear signal before historical performance can tell their story.
Move seasonal stock in time
Prioritize products with healthy margin and deep stock while there is still time to act.
Protect margin and availability
Combine margin, returns, stock depth and advertising data instead of optimizing from platform metrics alone.
Turn campaign plans into live rules
Translate weekly commercial priorities into catalog-wide logic that updates as the underlying data changes.
Find underfunded opportunities
See which brands, categories and ranges sell well but receive less advertising investment than the business case suggests.
Review what changed
Bring leadership, marketing teams and specialists to the same view of priorities, budget movement and observed results.
Customer results
Built for decisions. Measured in business outcomes.
Retail teams use Expanly to connect the commercial plan to advertising execution without replacing the people or tools already doing the work.
+32% profitability
in a 19-day A/B test
Read the case →
+32% sales
year over year, with ROAS up 5.7%
Read the case →
+20% efficiency
in the first month
Read the case →
Expanly solves a fundamental problem: advertising automation doesn't understand your strategic goals. Their product gives control back to the merchant, simply and intelligently.
Henrik Pankakoski
Head of Northern Europe Business Operations, Wolt
Who it's for
Built for the people who own retail growth.
Each role asks a different question of the same growth budget. Expanly gives everyone one view of priorities, budget movement and observed results.
Head of Ecommerce
How do I turn the commercial plan into weekly priorities?
Set catalog-wide direction without waiting for a separate data project.
Explore the productPaid marketing expert
What is the logic behind each priority?
Inspect every rule, keep control of campaigns and build on the setup you already run.
See how it fits your setupCEO
Is our growth budget following our strategy?
See where budget goes, what it supports and what changed after each decision.
See customer resultsCategory manager
Are the categories and launches I own getting enough visibility?
Turn commercial priorities into a clear advertising signal while there is still time to act.
Explore use casesWasted Ad Spend Audit
Find the growth budget you already have.
See where your ad budget goes today, how much could be redirected and which categories, brands or launches could benefit next. The total budget stays the same.
Retailers commonly find that 20–30% of product advertising spend is not aligned with their current business priorities.
Connect your data. We do the analysis. You get a concrete reallocation plan and decide whether to act. You keep the findings even if you do not choose Expanly, and nothing changes in your campaigns without your approval.
Wasted Ad Spend Audit
From today's allocation to next month's plan
Where the budget goes today
Example monthly view
Strategic categories
18% ad budget · 35% gross profit
Core catalog
46% ad budget · 45% gross profit
Low-fit areas
36% ad budget · 20% gross profit
Share of ad budget
Share of gross profit
Questions your free audit answers
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How much additional revenue and gross profit could Expanly potentially unlock?
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How much more visibility could go to your most strategic products and categories?
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Are products in your catalog using budget that could work harder elsewhere?
You keep the findings even if you do not choose Expanly. The audit does not commit you to anything.