Strategic category growth
Increase the advertising priority of categories the business has chosen to grow.
Category = Outdoor jackets + margin > target + stock healthy
Use cases
Start with the decision your business needs to make.
Expanly gives teams one shared interface for turning the commercial questions already inside the business into live catalog priorities.
01
Grow what the business believes in
Give strategic growth priorities a usable signal before platform history catches up.
New collection launch
Give new products enough visibility to build evidence instead of waiting for past conversions.
Launch date < 21 days + key sizes available
Private-label growth
Bring margin structure and strategic ownership into the priority model.
Brand type = Private label + stock cover > 30 days
Underfunded revenue leaders
Find categories and brands whose commercial results are stronger than their advertising share.
Revenue share > spend share + availability healthy
02
Make inventory work harder
Use stock depth, availability and seasonality while there is still time to change the outcome.
Seasonal stock clearance
Prioritize healthy-margin stock that needs to move before demand falls.
Season ending < 45 days + stock cover high
Protect low-stock products
Stop overinvesting when availability is already limiting the customer experience.
Key sizes missing OR stock cover < 7 days
Store and online alignment
Use local or channel-specific availability to support the inventory plan.
Online stock healthy + selected store cluster overstocked
Supplier-funded campaigns
Give agreed ranges the right visibility without rebuilding the campaign structure.
Supplier campaign = Active + availability > target
03
Protect the economics of growth
Add the business data automated platforms do not have when they optimize.
Margin-aware priorities
Use contribution margin to distinguish growth that looks similar in platform reporting.
Gross margin > 45% + demand stable
Return-risk control
Avoid scaling products whose sales create disproportionate return cost.
Return rate > target → Low Priority
Promotion quality
Separate commercially useful promotions from discounts that only inflate conversion volume.
Discount < margin buffer + stock objective active
Range rationalization
Identify catalog areas consuming investment without supporting a clear business role.
Low profit + low strategic fit + repeated spend
04
Create a shared operating model
Bring leadership, ecommerce, marketing specialists and agencies into the same decision process.
Weekly priority planning
Turn the commercial meeting into live catalog direction without a separate data project.
Approve priority changes every Monday
Agency collaboration
Give specialists clearer business context while keeping campaign expertise in their hands.
Shared rule review + agency execution notes
Business impact review
Review what changed after a priority decision and decide what to keep or test next.
Before/after budget, revenue and profit by decision
AI-assisted analysis
Ask cross-source questions and prepare the next rule through a conversational interface.
Find underfunded categories and prepare a draft
Ask your data
Not sure which use case comes first?
Expanly AI can explore the connected data, identify a concrete opportunity and prepare a first rule for review.
By retail model
See the decisions in your category context.
The same priority architecture adapts to different inventory cycles, margins, returns and campaign rhythms.
Outdoor & Sports
Seasonality, weather, stock depth and size availability.
Explore the vertical →
Fashion & Apparel
Collections, markdowns, returns and key-size availability.
Explore the vertical →
Home & Living
Broad catalogs, supplier plans, logistics and long inventory cycles.
Explore the vertical →