Expanly Supplemental Feed
From the ads shoppers see to the products your store recommends. Put your commercial priorities to work across more of the customer journey.
Product prioritization is available today in Google Shopping and PMax, Meta Ads, ChatGPT Ads and compatible catalog channels such as TikTok and Snapchat.
Your product priorities, connected
Your business knows which products should grow. Expanly turns that knowledge into shared priorities, giving every connected channel and tool the same commercial direction.
Think of Expanly as the control tower for your product priorities. As stock, margin and business goals change, it keeps your direction current across advertising, your store and your next idea.
Explore the possibilities
Start with your advertising. Then explore what your priorities could do in recommendation and merchandising tools that can use external feed data. Here are three places to start.
Advertising
Use your priorities to choose which products to support in Google Ads, Meta Ads and ChatGPT Ads. Give launches, strategic categories and seasonal ranges a place in the plan.
In practice
A new collection gets High Priority on launch day, before it has any conversion history.
Product recommendations
Bring commercial priorities into your store’s recommendations. Use the same direction that guides advertising to shape which products shoppers discover next.
Imagine this
Exclude Low Priority products from internal recommendations, or give High Priority ranges more room.
Merchandising
Use priorities when building product collections or choosing which ranges to feature. Give your merchandising team a shared view of what the business wants to grow.
Imagine this
Build a featured collection from High Priority products and keep the selection aligned as priorities change.
The value of commercial priorities
Retailers have already put their commercial knowledge to work in Google Shopping and PMax. Supplemental Feed takes the same approach into more of the customer journey.
+32%
profitability in three weeks
Reima aligned product priorities with its retail strategy and improved profitability in a 19-day Google PMax A/B test.
Read Reima’s story →+20%
efficiency in the first month
Swappie reported an efficiency boost in Google PMax after adding Expanly to campaigns its team had already extensively optimized.
Read Swappie’s story →One decision, a wider impact
The commercial decision is already made: this is the range you want to grow. Let that decision travel with the products.
01
Give the collection High Priority in Expanly, with the margin and stock conditions your team agrees on.
02
Use that priority in your advertising product selection, your recommendation rules and the collections you feature.
03
As products sell and conditions change, Expanly re-evaluates the priorities. Your connected tools can work from the updated signal.
Before your next move
Your retail strategy matters wherever products compete for attention. A launch, a seasonal range or a stock decision should have a place in the plan across channels. Supplemental Feed lets you carry the same commercial priorities into Meta Ads, ChatGPT Ads and compatible commerce tools.
Reima North America improved profitability by 32% in a 19-day Google PMax A/B test. Swappie reported a 20% efficiency boost in its first month with Expanly in PMax. These Google results show the value of commercial prioritization; Supplemental Feed brings that approach to more channels.
Expanly works alongside your specialists, agency and existing feed tools. Your team keeps control of campaign execution. For recommendations and merchandising, we help you identify where your current tools can use the priority data.
Custom labels carry a signal. Expanly gives your team a shared way to decide what that signal should mean across the catalog, using margin, stock, performance and commercial goals. Keep the feed logic that works today, and add one approved priority model that stays current with daily evaluation.
Your next idea
A smarter recommendation. A better-timed product spotlight. Catalog campaigns on TikTok or Snapchat. Tell us where you want your retail strategy to work next.
Advertising in Google Shopping or PMax? Start with a free audit →