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Connect in about 30 minutes
GA4 and Google Ads can reveal the first allocation signals as soon as data is connected.
How it works
Discover. Define. Deliver.
See the allocation reality, decide what the business wants to grow and keep that direction live across the catalog.
The operating loop
From connected data to the next decision.
Expanly gives leadership, commerce teams, specialists and agencies one visible process for moving from business context to action and learning from what changed.
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01
Connect the data
Bring catalog, commercial and advertising signals into one shared view.
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Find the opportunity
See where current allocation and the business plan have drifted apart.
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Define the priority
Turn the decision into dynamic rules and inspect the matching products.
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04
Approve and publish
Let the responsible people review the change before the signal goes live.
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05
Evaluate and adjust
See what changed, keep what works and refine the next decision.
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01
Discover
Connect catalog, GA4, Google Ads and the commercial data that changes your decisions. See where budget goes today and identify the questions worth solving first.
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02
Define
Turn business priorities into dynamic rules. Your team can start from a simple category decision or combine margin, stock, returns, demand and performance data.
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Deliver
Publish approved priority signals to Merchant Center, update them daily and review what changed in budget allocation and business performance.
A concrete handoff
Turn the plan into a reviewable rule.
Build the rule around the way your company thinks, inspect the current match and keep the decision visible before anything is published.
Time to value
Start with fast signals. Build depth over time.
The timetable depends on the data and the decision, but you do not need a long implementation project before the first useful view.
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First rules can be ready next day
Agree on the business logic, review the matching products and publish the priority model.
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Visible change in about two weeks
Watch how platform investment and product performance change after priorities go live.
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A deeper view after 30 days
Catalog history adds stronger seasonal, stock and commercial context to the audit and business case.
Human control
Automation prepares and maintains. Your team decides.
Expanly makes action easier and keeps every important change visible. The team can inspect, discuss and approve changes before they go live.
Leadership sets direction
Choose the categories, ranges and commercial outcomes the business wants to move.
Teams shape the rules
Commerce, marketing, specialists and agencies bring the data and operating reality.
Expanly keeps it current
Rules are evaluated daily and the shared view shows what changed.
See your starting point before deciding what to change.
The free audit turns your own data into the first Expanly business case.