Already using custom labels?
Your specialists have already built a valuable advertising lever. Expanly gives it a shared operating model: one place to set commercial priorities, evaluate the full catalog daily and review what changed. Keep your feed and campaign setup. Move the priority decisions into Expanly.
Two common starting points
Custom labels can be a sophisticated advertising lever. Expanly adds the operating model around them, whether the current logic lives in recurring manual work or a capable feed tool.
If you maintain labels manually
Your expertise is doing the work, but every campaign, season, stock change and new priority creates another update to make and maintain. Expanly turns that knowledge into rules that evaluate the catalog every day.
If your feed tool generates labels dynamically
Keep the data pipeline and logic that work. Expanly adds a catalog-wide High, Standard and Low priority model, a business-facing interface, managed delivery into Merchant Center and a shared view of what changed.
From request to live priority
For teams maintaining labels manually, the same business decision can create a chain of specialist tasks. Expanly turns that chain into one governed workflow.
Manually maintained labels
The business briefs the specialist
With Expanly
The priority is defined in one shared interface
The specialist finds the relevant products
Expanly previews every matching product
Labels or feed rules are edited
The specialist reviews the conditions and safeguards
Stock and margin changes create more maintenance
Products are re-evaluated every day
Results are reconstructed from several views
The team reviews what changed against the original decision
Expertise stays in control
Commercial teams can state what they want to grow, protect or move. Paid media experts define the guardrails, inspect the matched products and approve delivery. Expanly keeps the priority model current between reviews.
A clearer feedback loop
Bring allocation, observed performance and the original business intent into the same review. The team can see what changed and decide what to keep, adjust or test next without treating every before-and-after difference as causal proof.
One connected setup
Each part of the setup keeps doing the job it does well. Expanly connects commercial direction to the signals your specialists and advertising platforms already use.
Commercial direction
What the business wants to grow, protect or move now
Existing data and feed tools
Clean product data, imported business inputs and working label logic
Expanly
Shared priority model, business interface and managed delivery
Your advertising setup
Existing campaigns, specialists and agency use the approved signals
An honest comparison
Feed tools, campaign architecture and specialist ownership stay in place. Expanly becomes the shared home for commercial priority decisions and their daily delivery.
What stays in place
What moves into Expanly
A practical weekly rhythm
01
Choose the category, range or inventory goal that matters this week.
02
The specialist checks the data, thresholds and delivery logic before it goes live.
03
Products are evaluated daily as stock, margin and performance change.
04
Review the observed change together and choose what to keep, adjust or test.
Bring your current setup
Bring the feed tools, label logic and campaign structure you use today. We will show you what can stay, what Expanly can take over and where the first meaningful test sits.