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Expanly

The product

One place to run the growth priorities your business already understands.

Expanly connects commercial context and advertising data, turns your strategy into a shared priority model and puts it into action across the catalog.

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The Control Layer

The bridge between your goals and ad platforms.

Expanly sits between the business context your company already has and the automated systems deciding where advertising investment goes.

What platforms see

  • → Clicks and conversions
  • → Historical performance
  • → Audience signals
Expanly

What your business knows

  • → Which stock needs to move now
  • → Which categories you want to grow
  • → Where margin and returns change the answer

See

Understand what your budget supports today.

Bring catalog, business and advertising data together. See the current allocation by priority, category and any commercial dimension your team uses.

Priority overview

See whether spend follows commercial value

Catalog, advertising investment and commercial return in one view

Updated today

15% of the catalog generates 61% of gross profit.

Low Priority still receives €9.7k in ad spend to review for reallocation.

High priority

Strategic growth

Catalog 4,280 products

15%

Ad spend €38.4k

48%

Revenue €196k

60%

Gross profit €48.2k

61%

Gross profit per €1 ad spend

€1.26

Standard priority

Always-on catalog

Catalog 16,742 products

59%

Ad spend €31.6k

40%

Revenue €109k

33%

Gross profit €27.6k

35%

Gross profit per €1 ad spend

€0.87

Low priority

Review for reallocation

Catalog 7,245 products

26%

Ad spend €9.7k

12%

Revenue €21k

6%

Gross profit €3.4k

4%

Gross profit per €1 ad spend

€0.35

Decide

Turn commercial priorities into live rules.

Combine categories, stock, margin, returns, seasonality, performance and your own business fields. Expanly evaluates the whole catalog every day.

Live priority rule

Rule name

Autumn outerwear push

Active
Category equals Outerwear AND
Stock cover greater than 45 days AND
Gross margin greater than 42% AND
Return rate less than 18% AND
Then set High priority

1,038

products match today

Catalog share
4.0%
Current ad spend
€7.4k
Gross profit
€22.8k

Evaluated daily

Act

Put approved priorities into action.

Publish High, Standard and Low priority signals through Merchant Center. Expanly keeps them current every day while your specialists retain control of the campaign setup.

Approved priority delivery

Business Rule

Autumn outerwear

Products matched
1,038
Priority
High
Approval
Confirmed

Expanly

Daily evaluation

The rule stays current as stock, margin and other agreed conditions change.

Updated today, 08:12

Merchant Center

Priority signal delivered

custom_label_0 = high

● Data current

Review

See what changed and decide what happens next.

Follow budget movement and business results in the context of the priorities your team set. Expanly helps you evaluate the observed change without pretending every correlation is causal proof.

Priority reporting

Since priorities were published

See what changed in the business

Autumn outerwear

+€8.4k

More spend reached the priority category

Low-stock sizes

−€3.1k

Spend moved away after the rule went live

Private labels

+18%

Share of catalog revenue increased

Business review

14%

of budget changed priority segment

€5.3k

net shift toward the current growth plan

Expanly shows the observed change and the business context behind it, so your team can decide what to keep, adjust or test next.

Expanly AI

Work with Expanly through conversation.

Ask a business question, inspect the evidence and prepare the next priority rule without waiting for a new dashboard or analysis project.

An Expanly AI conversation that identifies three underfunded brands from synchronized commerce and advertising data, then prepares a guarded High Priority rule as a draft for approval.
Explore Expanly AI

Integrations

Connect the systems that know your business.

Start with the data available today. Add deeper commercial context as your model develops.

Google Ads

Available

Advertising performance data and priority delivery through Google Merchant Center.

Google Analytics 4

Available

Product-level revenue, conversions and customer behavior.

Merchant Center

Available

Daily delivery of Expanly priority signals to your product catalog.

Business data

Available

Catalog, margin, stock, returns and custom commercial fields through flexible feeds.

Meta Ads

Coming next

The same priority model extended to Meta's automated advertising.

Commerce platforms

Roadmap

Direct connections for catalog and operational data.

Data warehouses

Roadmap

Deeper enterprise data connections and custom models.

Custom APIs

Roadmap

Connections to ERP, PIM and other business-critical systems.

See how Expanly handles security and data →

Built for real teams

Intuitive for leaders. Credible for specialists.

Leadership can set direction without learning feed mechanics. Ecommerce and marketing teams can run weekly priorities. Specialists and agencies can inspect the rules, data and delivery path in detail.

Human approval

AI and automation can prepare changes. Your team decides what goes live.

One shared model

The same priority logic is visible across business, marketing and agency teams.

Daily evaluation

Rules stay current as stock, margin, performance and the commercial plan change.

Existing stack stays

Expanly adds the missing decision layer instead of forcing a full rebuild.

Compare Expanly with the tools already in your stack →
Not only have product sales increased significantly, the cost per sale has gone down.
Kuutti Haapanen

Kuutti Haapanen

Head of Ecommerce and Marketing, Scandinavian Outdoor

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