High priority
Strategic growth
Catalog 4,280 products
15%
Ad spend €38.4k
48%
Revenue €196k
60%
Gross profit €48.2k
61%
Gross profit per €1 ad spend
€1.26
The product
One place to run the growth priorities your business already understands.
Expanly connects commercial context and advertising data, turns your strategy into a shared priority model and puts it into action across the catalog.
The Control Layer
The bridge between your goals and ad platforms.
Expanly sits between the business context your company already has and the automated systems deciding where advertising investment goes.
What platforms see
- → Clicks and conversions
- → Historical performance
- → Audience signals
What your business knows
- → Which stock needs to move now
- → Which categories you want to grow
- → Where margin and returns change the answer
See
Understand what your budget supports today.
Bring catalog, business and advertising data together. See the current allocation by priority, category and any commercial dimension your team uses.
Decide
Turn commercial priorities into live rules.
Combine categories, stock, margin, returns, seasonality, performance and your own business fields. Expanly evaluates the whole catalog every day.
Act
Put approved priorities into action.
Put your commercial priorities to work in Google, Meta and ChatGPT Ads. Expanly keeps them current every day, so your advertising team can keep supporting the products your business wants to grow.
Supplemental Feed
Your retail strategy, beyond Google.
Take your commercial priorities into more advertising channels, product recommendations and merchandising workflows.
Review
See what changed and decide what happens next.
Follow budget movement and business results from Google Ads and GA4 in the context of the priorities your team set. Expanly helps you evaluate the observed change without pretending every correlation is causal proof.
Expanly AI
Work with Expanly through conversation.
Ask a business question, inspect the evidence and prepare the next priority rule without waiting for a new dashboard or analysis project.
Integrations
Connect your data. Deliver your priorities.
Bring business data into your priority model, then choose how approved signals reach your channels.
Connect
The data behind your commercial decisions.
Google Ads
AvailableAdvertising performance data for your priority model and reporting.
Google Analytics 4
AvailableProduct-level revenue, conversions and customer behavior.
Business data
AvailableCatalog, margin, stock, returns and custom commercial fields through flexible feeds.
Commerce platforms
RoadmapDirect connections for catalog and operational data.
Data warehouses
RoadmapDeeper enterprise data connections and custom models.
Custom APIs
RoadmapConnections to ERP, PIM and other business-critical systems.
Deliver
The routes from approved priorities to your channels.
Merchant Center
AvailableDaily delivery of Expanly priority signals to your product catalog.
Meta Ads
AvailableBuild catalog campaigns around the products your business wants to grow.
ChatGPT Ads
AvailableSelect products for your ad groups using your own commercial priorities.
Compatible feed tools
Via Supplemental FeedBring the same commercial direction to other compatible advertising workflows.
Built for real teams
Intuitive for leaders. Credible for specialists.
Leadership can set direction without learning feed mechanics. Ecommerce and marketing teams can run weekly priorities. Specialists and agencies can inspect the rules, data and delivery path in detail.
Human approval
AI and automation can prepare changes. Your team decides what goes live.
One shared model
The same priority logic is visible across business, marketing and agency teams.
Daily evaluation
Rules stay current as stock, margin, performance and the commercial plan change.
Existing stack stays
Expanly adds the missing decision layer instead of forcing a full rebuild.
Not only have product sales increased significantly, the cost per sale has gone down.
Kuutti Haapanen
Head of Ecommerce and Marketing, Scandinavian Outdoor