Wasted Ad Spend Audit
Find the growth budget you already have.
See where your ad budget goes today, how much could be redirected and which categories, brands or launches could benefit next. The total budget stays the same.
Retailers commonly find that 20–30% of product advertising spend is not aligned with their current business priorities. The audit shows whether that pattern exists in your data and what a more useful allocation could look like.
Connect your data. We do the analysis. You get a concrete reallocation plan and decide whether to act. You keep the findings even if you do not choose Expanly, and nothing changes in your campaigns without your approval.
Wasted Ad Spend Audit
From today's allocation to next month's plan
Where the budget goes today
Example monthly view
Strategic categories
18% ad budget · 35% gross profit
Core catalog
46% ad budget · 45% gross profit
Low-fit areas
36% ad budget · 20% gross profit
Questions your free audit answers
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How much additional revenue and gross profit could Expanly potentially unlock?
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How much more visibility could go to your most strategic products and categories?
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Are products in your catalog using budget that could work harder elsewhere?
You keep the findings even if you do not choose Expanly. The audit does not commit you to anything.
What you can change next
Where your budget goes
A clear view of advertising investment across categories, products and brands, compared with the commercial result.
What could move
The part of the current budget that could be redirected and the priorities that could benefit next.
An approval-ready plan
A data-based estimate with visible assumptions, safeguards and a plan for testing the change against actual results.
How it works
- 1
Connect
We align on the business goals and connect GA4, Google Ads and your product feed. The first allocation signals can be visible immediately.
- 2
Observe
A 30-day observation period adds product history, stock, category and other commercial context to the initial advertising view.
- 3
Review
We review wasted spend, reallocation opportunities and an estimated business case built from your real data.
Request your free audit
Takes about 2 minutes. We'll be in touch within 1 business day.