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Expanly is The Control Layer for Retail Growth. It sits between your commercial data (margins, inventory, strategic priorities) and your ad platforms. You define Business Rules in plain business language (e.g. "high margin + in stock = high priority"). Expanly translates those rules into daily prioritization signals that guide where Google and Meta invest your ad budget, product by product. Your data stays with you. Only the prioritization signals reach the platforms.

Connect your Google Ads and Google Analytics 4 account (about 30 minutes). We analyze your performance data and identify where budget is being wasted on unprofitable products. Within a day, you'll have clear prioritization rules in place. Impact typically shows within 2-3 weeks as algorithms adapt to your strategic priorities.

We analyze your historical ad performance against your product catalog to pinpoint budget waste. The audit quantifies how much you're spending on products with low margins, high returns, or poor performance. You'll receive concrete recommendations on how reallocating that budget to high-value products could improve your bottom line, all based on your actual business data.

Expanly works best for multi-category e-commerce retailers with 5,000+ SKUs and €20k+ monthly feed-based ad spend. If you're managing significant catalog complexity and want to move beyond vanity metrics like clicks to optimize for real business outcomes (margin, inventory velocity, net profit), Expanly is built for you. We work alongside your existing media agency or in-house PPC team.

Most retailers spend 20-30% of their ad budget on products that generate little to no incremental revenue or profit, or are advertising products that are not strategically aligned. These might be high-return products, low-margin items, or slow movers that algorithms promote because they drive clicks. Your audit identifies exactly which products are wasting budget and how much you could recover. That's why we call it the "Wasted Ad Spend Audit."

Expanly is built for retailers with 5,000+ SKUs managing €20k+ monthly in feed-based ad spend. If your catalog is smaller or ad spend is lower, the complexity of real-time prioritization might not justify the investment. We're happy to chat about your specific situation. Reach out and we'll be honest about whether Expanly is the right fit.

Ad platforms like Google PMax optimize blindly. They don't know your margins, stock levels, or return rates. They just chase volume. Expanly sits between your business data and the ad platform. You define what matters (high margin products, new launches, inventory levels). We enrich your product feed in Google Merchant Center with prioritization signals. The algorithm then invests your budget accordingly. Your data stays with us. Only the priority signals reach the platform.

Google's AI optimizes brilliantly, but for clicks and volume, not your profitability. PMax doesn't know which products have thin margins, excess inventory, or high return rates. It happily spends your budget selling unprofitable products. Expanly bridges that gap by telling the algorithm which products matter to your business.

No. We work with your existing campaigns, not against them. By creating clear priority segments in your feed (High, Medium, Low), you give the algorithm better guardrails to learn from. This actually makes the algorithm more efficient because it's working with consistent, high-quality data rather than a messy, mixed catalog.

None. If you have access to Google Ads and Google Merchant Center, setup takes about 30 minutes. No code, no IT tickets, no months-long integration projects. Native integrations for Meta and TikTok are coming soon. You can start seeing recommendations immediately after connecting.

Google offers tools like Smart Bidding and PMax automation, but they optimize for clicks and volume, not your profitability. Google doesn't have access to your margin data, return rates, or inventory levels. Expanly is the layer between your business reality and Google's algorithm. You stay in control. Google gets better signals. Everyone wins.

Feed management tools help you format, clean, and distribute your product data. Expanly goes further: it adds a strategic intelligence layer that tells ad platforms which products deserve budget based on your business rules — margins, stock, returns, strategic priorities. Feed management ensures your data is correct. Expanly ensures your money goes where your strategy says it should.

Business Rules are the way you tell Expanly what matters to your business. They're plain-language conditions that define product priority. For example: "Trending + in stock = High priority." "High return rate + low margin = Low priority." "New collection launch = High priority for 30 days." Products are automatically grouped into High, Standard, and Low priority segments based on your rules, and regrouped daily as your data changes.

Yes. Some of our customers use both. The profit tracking tool handles margin visibility and feeds profit signals into Google and Meta bidding. Expanly uses that profit data as one input among many, combining it with stock levels, return rates, demand trends, and category strategy to set product priorities. They optimise bids. We set priorities.

Ad spend starts shifting to high-priority products within days. Visible impact typically appears within 7-14 days, depending on your monthly ad spend. Most of our customers see measurable improvements within 2-3 weeks as algorithms adapt to your new priority structure.

Our dashboard shows you Strategic Shift % (what percentage of your ad budget moved to high-priority products) and High Priority Revenue Uplift. You'll see which priority rules are driving results, how much budget waste decreased, and how revenue is concentrating on your best products. Weekly reports explain what changed and why.

Yes, exactly. You can create rules to automatically prioritize products based on margin thresholds, brand ownership, or any attribute in your feed. This ensures ad budgets flow to your most profitable products, not just bestsellers. Direct impact: higher net profit, lower budget waste.

Absolutely. This is one of Expanly's core strengths. You can instantly boost priority for new launches or seasonal items. You can also create time-based rules that automatically activate during peak seasons or flash sales, ensuring your key products get maximum visibility exactly when it matters most.

Yes. You can set rules to automatically reduce or pause spend on products with low inventory, high return rates, low margins, or any other business metric that signals inefficiency. This prevents wasted ad spend and protects customer experience by promoting only products you're confident in.

Yes. We ingest custom data feeds: offline sales, warehouse inventory, supplier lead times, or any other business signal. BigQuery integration is coming soon. This allows Expanly to optimize based on your complete business picture, not just online metrics.

You can adjust priorities in seconds. New product? Boost it immediately. Inventory spike? Lower the priority threshold temporarily. No manual feed edits or campaign restructuring needed. Changes take effect the next day in your ad accounts. This is especially powerful for retailers running frequent promotions or seasonal campaigns.

We connect natively to Google Ads, Google Analytics 4, and Google Merchant Center. Priorities are written directly into your Google Merchant Center feed as custom labels. Native integrations for Meta, TikTok, and other platforms are coming soon. You can also import margin data, inventory levels, and other business signals to make prioritization smarter. Your data stays encrypted on Expanly. Only prioritization signals reach the platforms.

Native integration with Google Ads (PMax, Shopping, Search), Google Analytics 4, and Google Merchant Center. Native integrations for Meta, TikTok, and others are coming soon. Contact us if you have specific platform requirements.

Expanly adapts automatically. When your feed updates, we sync the changes and maintain your priority rules based on product identifiers. If you're doing a major website migration, our team helps ensure smooth transition and rule mapping. No need to rebuild your entire setup.

Yes. You can manage different priority strategies across regions, currencies, and brands from a single dashboard. Set global rules while maintaining local customizations for each market, giving you flexibility to optimize based on regional buying patterns and business priorities.

Expanly integrates natively with Google Analytics 4 and Google Merchant Center, so your existing data pipelines stay intact. We also support custom data imports so you can feed us signals from your BI tool, data warehouse, or ERP system. Our dashboard focuses on what matters: Strategic Shift % and High Priority Revenue Uplift, metrics tied directly to your business impact.

Your agency handles creative strategy, audience targeting, and channel planning. But no human team can monitor inventory levels, margin fluctuations, and performance across thousands of SKUs in real-time, 24/7. Expanly automates that complexity, giving your agency a superpower to execute strategy at scale. Your agency can also use Expanly to teach the algorithm about flash sales and promotional campaigns, reducing learning time dramatically.

Most teams spend 1-2 hours per week reviewing performance and adjusting priorities. The system runs automatically once rules are in place. Your team focuses on strategy; Expanly handles the continuous optimization.

Absolutely. Many of our customers run Expanly alongside their in-house team. Setup takes about 30 minutes, and the system runs automatically once rules are in place. No agency required — but if you have one, Expanly makes their job easier too.

Definitely. We work with agencies who want to offer governed automation as part of their service stack. As an Expanly partner, you get access to a shared workspace where your team can build and manage Business Rules for your clients — giving you a scalable, data-driven edge without adding headcount. Visit our Agency Partners page to learn more and apply.

We don't offer one-size-fits-all pricing. Instead, we start with a free Wasted Ad Spend Audit to understand your specific situation and quantify potential value. After the audit, you'll receive a customized proposal based on the real impact we can deliver. This ensures you're investing in a solution that matches your catalog complexity and growth goals.

Your data stays on Expanly and is encrypted at rest and in transit. We never share your margins, inventory levels, or business metrics with ad platforms. Only prioritization signals reach the ad platforms. We're GDPR compliant. You maintain full control over what data you share and how it's used.