Meet the Team: Michael Ovitz

Meet the Team: Samuel Backman

The 5-step guide to Google PMax for e-commerce

How Reima NA Boosted Profitability by 166% by Teaching the Algorithm What Actually Matters

Scaling Smart: How to Grow Ad Spend Without Killing Profitability

The E-commerce Juggler: Balancing Competing Ad Objectives

Lead-In Products: Boosting Basket Value with Smarter Ad Logic

Override the Algorithm: When Manual Control Saves The Day

Expanding Internationally? Your Ads Need to Think Local

Clear Inventory Fast – Without Burning Budget

Teaching the Algorithm: How to Embed Business Logic Into PMax

ROAS, POAS or Profitable Growth?

Seasonal Surges & Stock Dips: Make Your Ad Spend Responsive

The Black Box Problem: What Ad Platforms Don’t Know Is Killing Your Profit

Invisible Profits: Why Your Best Products Don’t Get Ad Visibility

Stop Micromanaging Campaigns: Start Programming Strategy Into Ads

The Real Cost of High Performing Products in Paid Ads

Why Google PMax Fails E-commerce Retailers (Unless You Do This)

Expanly Wins "Innovator of the Year" at eCom Summit & Awards 2025

Gaining Control Over Budget Prioritization and Profitability

No More Black-Boxes, Just Smarter Optimization

Why POAS Alone Won’t Build a Profitable E-Commerce Business