Teach the algorithm what matters

Your commercial strategy, finally guiding your ad platforms. Define what matters. Google and Meta invest accordingly. See exactly where every euro went and what it delivered.

The control layer

Your business context in. Accountable outcomes out.

Your business data

Profit Margins
Stock Levels
Demand Signals
Return Rates
Seasonality

Your margins, stock, and strategy.
Connected.

The Control Layer

Expanly
Dynamic Segmentation
High Standard Low

Your priorities segment every product, every day.

Ad platforms

Google Ads
Meta

Your budget. Backing the right products, automatically.

Integrations

Connects to your entire data ecosystem

Native integrations with Google Ads and GA4, plus flexible custom feeds for any other platform. Connect your data sources in minutes.

Google Ads

Available

Direct API connection for campaign management and performance data

Google Analytics 4

Available

Product performance insights and user behavior data

Custom Feeds

Available

Import product catalog, pricing, inventory, and custom data via CSV/XLS/Google Sheets

Google Merchant Center

Available

Product feed sync and Shopping campaign optimization

Meta & TikTok Ads

Coming Soon

Connect Facebook, Instagram, and TikTok campaigns via custom feeds

Shopify

Coming Soon

Direct integration for inventory and product data

BigQuery

Coming Soon

Custom data warehouse connections for enterprise

Custom APIs

Coming Soon

Connect your ERP, PIM, or custom systems

Why control is the new competitive advantage

01

You can't outspend misalignment

If your ads optimize for the wrong products, more budget just amplifies the problem. More campaigns, more products, more markets won't fix a structural gap.

02

Execution is becoming automated

AI agents are taking over bidding, targeting, and creative. The more powerful the automation, the more critical it becomes to guide it with real business context.

03

Strategic control is the advantage

Winners won't adjust bids faster. Winners will teach the algorithm what matters: margins, inventory, seasonality, strategic priorities. All at once.

Not only have product sales increased significantly, cost per sale has gone down.
Kuutti Haapanen

Kuutti Haapanen

Head of Ecommerce and Marketing, Scandinavian Outdoor

The algorithm is ready to listen.