We stopped hoping the algorithm would get it right and started teaching it what actually matters. The impact was immediate.
Paula Brown
Marketing Director North America, Reima
Teams taking back control
Expanly is used by commerce teams who have outgrown hoping the algorithm figures it out, and want ad spend to follow real business strategy.
Built for your role
Commercial leaders
Senior leaders accountable for where growth investment goes, not just how campaigns perform. They need board-safe visibility into which products got budget and whether that aligned with what the business actually wanted to grow.
Heads of E-commerce
Responsible for bridging marketing, operations, and strategy. They set commercial priorities on Monday and need them executing in ad platforms by Tuesday, not drifting by Friday.
Growth and performance teams
Close enough to the business to know what matters, and tired of defending ROAS when leadership asks about margins and stock. They need to escape the reporting trap and prove business impact, not just platform metrics.
Results from real teams
Commerce teams using Expanly to align ad spend with business strategy.
We had optimized to the fullest, leaving no room for further improvements – yet still saw a 20% efficiency boost in just the first month with Expanly.
Niko Kankkunen
Growth Marketing Manager, Swappie
Not only have product sales increased significantly, cost per sale has gone down.
Kuutti Haapanen
Head of Ecommerce and Marketing, Scandinavian Outdoor
What they all had in common
- A strategy the algorithm couldn't see
- Platform metrics that didn't answer leadership's questions
- Ad spend that drifted from commercial priorities
- And the decision to take back control
In other words: You have a strategy. Your ad platforms should see it.
The algorithm is ready to listen.