Swappie, established in 2016, is fast-growing, prominent player in the European market for pre-owned and refurbished iPhones, originating right here in Finland.

Operating in a Black-Box

Through Swappie's rapid growth they noticed that while Performance Max campaigns delivered positive results, their "black-box" nature presented a challenge. Despite initial success, performance plateaued, leaving Swappie with limited insight into the drivers behind the outcomes. The objective then became clear: to move beyond the vague workings of PMax, gain greater control, and strategically align its operation more closely with Swappie's overarching business goals to unlock further efficiency and growth.

Prioritization Model into to Action

By leveraging Swappie's business insights, Expanly's prioritization model identified individual phone variants with the highest sales potential in the shopping network. The results were clear: already after the first month, profitability improved by 20%.

"We had meticulously optimized our PMax/Shopping ads to the fullest, leaving no room for further improvements - yet Expanly delivered a 20% efficiency boost in just the first month. Truly impressive!"

Niko Kankkunen

Growth Marketing Manager, Swappie