Every e-commerce advertiser knows the frustration: pouring your budget into algorithmic black boxes while hoping for the best. For years, the industry has relied on opaque systems, wasting resources and leaving growth on the table.

We know this feeling intimately because we were struggling too.

As e-commerce leaders born from the vibrant tech scene of Helsinki, Finland, we felt the constant pain of being disconnected from our own advertising. The idea for Expanly sparked from a simple but powerful question: What if we could empower advertisers to teach the algorithms what truly matters? What if a brand’s own deep knowledge of its products and business goals could become the driving force of its ad strategy?

So we built Expanly.

From our start in Finland, we have grown into a global, remote-first team obsessed with our clients' success. We are proving every day that when you merge business intelligence with advertising automation, the results are transformative. Our mission is no longer just an idea, it’s becoming the new standard for ambitious brands around the world.