Papu Design is a Finnish fashion brand and online store known for their core values of quality and sustainability. The brand had gone through a transition, where they shifted their focus from children’s clothing to a new category - women’s clothing. 

Through the transition, paid search was one of the core tools used to promote the products to consumers. While paid search delivered satisfactory profitability, Papu Design faced a challenge: advertising fell short of generating the significant revenue anticipated for the channel.

Control Over Budget Prioritization

Expanly’s prioritization model identified the products that truly drove sales, and which did not, allowing for a more strategic budget allocation. With Expanly adjusting the advertising investment ratio, the company ensured resources were directed toward the highest-performing items, optimizing overall profitability.

“Our collaboration with Expanly has been extremely successful! We’ve achieved excellent results in search advertising, and the people there are incredibly helpful.”

Significant Increases in Both Revenue and Profitability

After the first 6 months of collaboration with Expanly, Papu Desing’s revenue increased by 147% compared to last year, while profitability saw a 54% improvement simultaneously.