Papu Design: Gaining Control Over Budget Prioritization and Profitability
Papu Design: Gaining Control Over Budget Prioritization and Profitability
Papu Design: Gaining Control Over Budget Prioritization and Profitability
Papu Design: Gaining Control Over Budget Prioritization and Profitability
Papu Design is a Finnish fashion brand and online store known for their core values of quality and sustainability. The brand had gone through a transition, where they shifted their focus from children’s clothing to a new category - women’s clothing.
Through the transition, paid search was one of the core tools used to promote the products to consumers. While paid search delivered satisfactory profitability, Papu Design faced a challenge: advertising fell short of generating the significant revenue anticipated for the channel.
Expanly’s prioritization model identified the products that truly drove sales, and which did not, allowing for a more strategic budget allocation. With Expanly adjusting the advertising investment ratio, the company ensured resources were directed toward the highest-performing items, optimizing overall profitability.
“Our collaboration with Expanly has been extremely successful! We’ve achieved excellent results in search advertising, and the people there are incredibly helpful.”
After the first 6 months of collaboration with Expanly, Papu Desing’s revenue increased by 147% compared to last year, while profitability saw a 54% improvement simultaneously.
Papu Design is a Finnish fashion brand and online store known for their core values of quality and sustainability. The brand had gone through a transition, where they shifted their focus from children’s clothing to a new category - women’s clothing.
Through the transition, paid search was one of the core tools used to promote the products to consumers. While paid search delivered satisfactory profitability, Papu Design faced a challenge: advertising fell short of generating the significant revenue anticipated for the channel.
Expanly’s prioritization model identified the products that truly drove sales, and which did not, allowing for a more strategic budget allocation. With Expanly adjusting the advertising investment ratio, the company ensured resources were directed toward the highest-performing items, optimizing overall profitability.
“Our collaboration with Expanly has been extremely successful! We’ve achieved excellent results in search advertising, and the people there are incredibly helpful.”
After the first 6 months of collaboration with Expanly, Papu Desing’s revenue increased by 147% compared to last year, while profitability saw a 54% improvement simultaneously.
Papu Design is a Finnish fashion brand and online store known for their core values of quality and sustainability. The brand had gone through a transition, where they shifted their focus from children’s clothing to a new category - women’s clothing.
Through the transition, paid search was one of the core tools used to promote the products to consumers. While paid search delivered satisfactory profitability, Papu Design faced a challenge: advertising fell short of generating the significant revenue anticipated for the channel.
Expanly’s prioritization model identified the products that truly drove sales, and which did not, allowing for a more strategic budget allocation. With Expanly adjusting the advertising investment ratio, the company ensured resources were directed toward the highest-performing items, optimizing overall profitability.
“Our collaboration with Expanly has been extremely successful! We’ve achieved excellent results in search advertising, and the people there are incredibly helpful.”
After the first 6 months of collaboration with Expanly, Papu Desing’s revenue increased by 147% compared to last year, while profitability saw a 54% improvement simultaneously.
Papu Design is a Finnish fashion brand and online store known for their core values of quality and sustainability. The brand had gone through a transition, where they shifted their focus from children’s clothing to a new category - women’s clothing.
Through the transition, paid search was one of the core tools used to promote the products to consumers. While paid search delivered satisfactory profitability, Papu Design faced a challenge: advertising fell short of generating the significant revenue anticipated for the channel.
Expanly’s prioritization model identified the products that truly drove sales, and which did not, allowing for a more strategic budget allocation. With Expanly adjusting the advertising investment ratio, the company ensured resources were directed toward the highest-performing items, optimizing overall profitability.
“Our collaboration with Expanly has been extremely successful! We’ve achieved excellent results in search advertising, and the people there are incredibly helpful.”
After the first 6 months of collaboration with Expanly, Papu Desing’s revenue increased by 147% compared to last year, while profitability saw a 54% improvement simultaneously.